City logo topic of conversation

by | Oct 11, 2018 | Latest

Logo designs for the city of Princeton and citizen feedback are topics of conversation among locals.

The branding efforts, at a cost of $8,000, have been paid for through the EDC, the CDC and the city.

Mayor John-Mark Caldwell said that the project is about much more than just a new logo.

“It’s about marketing our city,” he said.

The branding process began in summer 2017 when Eisenberg and Associates began marketing and branding efforts for the city. A marketing presentation was held for both the Princeton Community Development Corporation (CDC) and Economic Development Corporation (EDC). In Sept. 2017 there was a joint work session by the design firm to kickoff the branding and messaging project.

In January 2018, tagline concepts were presented to both the EDC and CDC followed by logo concepts in February to both boards.

A new logo was approved by city council in March 2018. The logo featured Princeton in a serif font, with the O replaced by a red exclamation point. It also included a tagline of ‘Catch the Excitement.’

 

For the full story, see the Oct. 11 issue or subscribe online

 

By Wyndi Veigel • [email protected]

0 Comments

Related News

Panthers race in Lewisville

Panthers race in Lewisville

The Princeton cross country team returned to action for their fourth meet of the year last Thursday at Lake Park in Lewisville. Senior Aubrey Leverton earned her second straight win of the season with a personal best of 19:46 in the girls varsity 5K.  Leverton,...

read more
Lady Panthers lose to McKinney North

Lady Panthers lose to McKinney North

The Lady Panthers started off district play last Friday. Princeton (18-12) played well in its preseason schedule. Matched up against some of the best 5A opponents, the Lady Panthers held their own. Princeton would need this momentum heading into one of the toughest...

read more
Class of 96 celebrates 25 years

Class of 96 celebrates 25 years

Princeton Independent School District will celebrate the Class of 1995 during homecoming festivities to commemorate the 25th anniversary of graduation. Every year, PISD recognizes the class that graduated 25 years before. The Class of 1996 will be honored at the...

read more
Collin County announces recovery plan

Collin County announces recovery plan

Collin County officials recently published the Collin County Recovery Plan, a 22- page document detailing the projects the county intends to fund using American Rescue Plan Act (ARPA) funds. Along with ARPA funds, the plan includes State and Local Fiscal Recovery...

read more
Local creative artists win big at State Fair of Texas

Local creative artists win big at State Fair of Texas

The State Fair of Texas Creative Arts contest dates back to 1886 and has showcased works from artists in multiple categories across the state. Among the winners in this year’s creative arts contest is Princeton resident Cynthia Hanson. Hanson, a retired surgical...

read more
CDC discuss recreation center

CDC discuss recreation center

Plans are moving forward for the recreation center in Princeton after Kimley-Horn presented an update on the center’s progress. Brittany Shake with Kimley- Horn presented the update to the Community Development Corporation during the Sept. 8 meeting. Shake said an...

read more
Budget and tax rate adopted

Budget and tax rate adopted

Princeton City Council held several public hearings and accepted the budget and tax rate during the Sept. 13 council meeting. The first public hearing concerned the tax rate and the second concerned the 2021-22 budget. Although no one spoke about the tax rate, mayoral...

read more
Panther lose district opener to Lovejoy

Panther lose district opener to Lovejoy

Points came early and often for Lovejoy (3-0, 1-0) as that state ranked squad built up a big 49-7 halftime lead, then went on to beat down Princeton (2-1, 0-1) 69-21. Princeton received the opening kickoff and moved the ball downfield for 2 first downs before being...

read more
Remembering 9/11

Remembering 9/11

September 11, 2021 marks the 20th anniversary of the 9/11 terrorist attacks. On September 11, 2001, 19 militants associated with the Islamic extremist group al Queda hijacked four airliners and carried out suicide attacks against targets in the United States. Two...

read more